Getty Images emailed me today to tell me it's going bankrupt, and that I'm not to worry about it.

It's the corporate version of a man ringing to say he's moving back in with his mum, but the relationship is absolutely fine. Business as usual, they said. Keep uploading, the royalties will keep coming, nothing to see here.

I've spent more than two decades in this industry, and for most of them Getty has been its grand dame: the archive, the gallery on Eastcastle Street, the photo of every red carpet you've ever seen. So I couldn't help but wonder…

When everyone has millions of images at their fingertips, what's a stock photo actually worth? And is uploading to stock libraries still worth a photographer's time?

AI has done to content exactly what digital did to photography. Nearly half of UK small businesses now use AI tools, more than double a year earlier, and making content is the main thing they use them for. Among UK businesses using AI in their marketing, 83% are using the very same tool. So when Gaz says he can do it himself, he's right. Course he can. Weekend Canon Man could take a photo, too.

Photographers have already lived through the next bit. The kit stopped being the reason anyone hired us. The good ones survived on taste, and on knowing which twelve seconds of a wedding actually mattered. The ones whose whole pitch was "I own a better camera than you" are probably selling insurance now.

Has AI replaced social media managers?

Now, before your first coffee has had the decency to cool, you can ask AI for 30 social media ideas, write the captions, generate the images, make a video, remove the background, write a blog, turn the blog into a LinkedIn post, turn the LinkedIn post into seven Instagram posts, and probably commission a jaunty little song about your quarterly sales figures.

Marketing has never been so easy to get into bed with.

And I think that's brilliant. I use AI. A lot. We're not exclusive, but we're definitely seeing each other.

But lately, sitting at my laptop and staring out of the window, I couldn't help but wonder…

If everyone can create content, what makes yours worth consuming?

Is Blogging making a come back…did it ever go away?

I have a confession to make. I don't subscribe to bloggers. I don't trawl the internet for articles the way I would trawl TikTok shop. But there was a time, not so long ago, when I did.

Remember 2008? Of course you do, if you're a certain age. Back then, a blog was a diary. We wrote about our thoughts and our feelings, and we pressed "publish" with the reckless optimism of a girl who still believed the right person was just one post away. Gen X and the Millennials remember it fondly, the way you remember a first love: rose-tinted and slightly embarrassing. Even Gen Z, who were barely out of nappies at the time, are nostalgic for it. Who could blame them? It was a world where an algorithm didn't decide who got invited to the party.