Hi. I’m Sarah Sadler MA, Photographer & Creative Director.
From portraiture to brand & design, I am passionate about the representation of the self.
Employing a human centric and participatory approach, my passion is people being seen and heard.
Using a autoethnographic approach, I want to be in your shoes, whether this be:
Photographing you so that you see yourself through kinder eyes.
Images that match your business ethos and branding…and if you cannot work this out, I can help you with this.
Unpicking wicked and complex design thinking ideas around human centric methodology, to creating authentic products, services and methods.
Traditional Red Shoe photo shoot…
Come As You Are.
Masculinities.
Branding
Product, Fashion & Headshots.
I believe when it comes to branding design, people play a crucial role in shaping and communicating the essence of a brand. From the designers who create the visual identity to the consumers who interact with it, every individual involved in the process influences the brand's perception.
In essence, branding design through people is not just about creating visually appealing assets; it's about building meaningful connections and fostering a sense of community around the brand. By engaging with people at every level of the branding process, from creation to consumption, brands can establish emotional connections that go beyond aesthetics and leave a lasting impact on their audience.
Art..
The Projection Project….The portrayal of women on social media is a multifaceted phenomenon that reflects both societal norms and individual choices. Women use social media platforms to project various aspects of their lives, including their personal interests, professional achievements, and relationships. The content shared by women on social media can range from empowering messages of self-love and body positivity to carefully curated images that conform to conventional beauty standards.
However, the influence of social media on women is not limited to self-presentation. Women also face societal expectations and pressures related to their online presence, such as the need to maintain a certain image or level of social engagement. The dynamics of projection to and from women on social media highlight the complexities of identity construction in the digital age.
As women navigate the landscape of social media, they must balance authenticity with the desire for validation and acceptance. The online world offers women a platform to amplify their voices, connect with others, and challenge traditional stereotypes. At the same time, social media can also perpetuate unrealistic standards of beauty, success, and happiness, placing additional pressures on women to conform to these ideals.
In conclusion, the projection of women on social media is a nuanced process shaped by individual agency and external influences. By critically examining these dynamics, we can better understand the role of social media in shaping perceptions of femininity, identity, and belonging in the digital realm.